Why Gym Memberships Are A Scam | What Gym Owners Won’t Tell You

Gym membership scam

We’re repeatedly told that we have to go more often to the gym, that we need to exercise more, follow a healthy nutrition plan and how terrible sitting actually is for us, yet many Canadians continue to sign up for gym memberships and get limited to no results.

From New Year’s resolutions, to the spring rush to rid yourself of your winter gut, we keeping running back to the gym thinking that somehow the result will be different, somehow we’ll go more often, develop the expertise to transform ourselves and stay motivated to live a healthy lifestyle and eat well too.

You might be asking yourself why signing up for a gym membership continues to result in the same cycle? We surveyed 10 gym owners in the Greater Toronto, Ontario Area and here are the top five reasons we’ve identified why you’re being scammed:

  1. Most people don’t make it past the 4 to 5 month mark of using their membership. In other words they pay for 8 to 7 months and don’t show up at all.
  2. Disloyalty is expected. That’s right, the fitness industry expects you won’t show up and that you’ll overpay for a service you won’t use.
  3. Prepaying for your membership, is an indicator of success. Members that prepay for the year, versus month to month billing are more likely to commit to fitness, than those that select monthly billing. Many site the up-front cost for the year as a motivator for continuous gym visits, whereas month-to-month members are less inclined to notice the monthly charge on their credit card and not think of the annual cost.
  4. Location matters. Gym owners love members that don’t live close by, as the likelihood of this member signing up and infrequently using the clubs amenities is high, resulting in free money for the gym for limited services used.
  5. Lack of usage doesn’t impact member retention. The average renewal rate among gym owners surveyed was 75%, despite the fact that a large percentage of these members barely used their membership the previous year.

There are many reasons why people fail at sticking to their fitness goals. Often times people site the desire to look like their favorite celebrity, or being motivated by images of youthful and athletic models and actors that appear in various ads that bombard them daily. What many people don’t take into consideration is that celebrities, models and actors are paid to look their best and often have a team of nutritionists, personal trainers and strength and conditioning coaches that help ensure they stay on track.

Unless you’re willing to research and sift through the various suggested exercises tips and trends, to prioritize fitness multiple times per week, to learn what nutritional plan works best for you and to cut out what you know is sabotaging your results, and to continue to tweak your approach based on how things are or aren’t working, why do you expect that signing up for the gym will work?

The truth is you don’t have to be a fancy celebrity, actor, model or athlete to get great results and look your best. What you do need is expertise, a realistic approach, and a willingness to keep at it despite the setbacks that might develop over your fitness journey. A key point you should take into consideration is that even if you do go to the gym 5 times per week for the entire year, with an hour of weight training and 30 minutes of cardio each session, that will result in a total of 390 hours of annual fitness training. There are 8,760 hours in a year. If you complete 390 hours of fitness in a year that’s only 4.4% of time spent in year, which means placing an emphasis on proper nutrition, recovery and sleep are key elements to sustained results that can’t be overlooked.

If you want to take the guessing game out of what exercises to perform, how to train, and how to get the best results possible, going to the gym might not be the right approach for you. Book a free consultation today and we’d be happy to help develop a custom workout program that’s right for you, train you at home (no fancy gym needed) and coach you each step of the way keeping you accountable to look and feel your best. It’s time to try a different approach and stop making gym owners wealthy, while you continue to fail to achieve your best self.

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